I chose this video on the stock market because when I initially started investing I was very lost and intimidated especially by the big question, “what do I invest in?” This made me turn to media like videos such as this one to learn the basics. Now investing has turned into something that I’m both very interested in and feel knowledgeable about, even though there is still much more I can learn.

When examining this video through the lens of Mayer’s multimedia learning principles, we can see that it blends with informative narrative to simplify a daunting topic like investing. This relates strongly to the modality principle. This principle emphasizes that people learn better when presented in both visual and auditory modalities, as opposed to relying on visual and auditory formats or text alone. A part of the video that I really liked was the utilization of a Craigslist listing as an analogy to why stocks go up and down due to supply and demand. This use of an analogy matches well with the personalization principle. The Personalization principle states learning is more effective when information is presented in a conversational style or through familiar, relatable examples. By comparing stock volatility to a Craigslist listing, the video makes an abstract economic concept much more approachable. Overall, this video shows how effective multimedia design can turn confusing and intimidating concepts such as investing into clear and approachable lessons that are memorable to the learner.